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Audience Is Everything®
A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch.
The Media Rating Council Accredits Nielsen’s Innovative Big Data ...
2 天之前 · New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re …
The Gauge - Nielsen
TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis. The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data ...
Consumer & Media View - Nielsen
In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities.
Data Center - Nielsen
Media is changing faster than ever. Follow audiences across devices, TV programs, ads and more with the latest Nielsen data and insights.
News Center Archive - Nielsen
Contact us. Find the right solution for your business. In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.
Need to Know: The value of independent measurement for retail …
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad spending. Simply put, advertisers are putting greater emphasis on retail media in …
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Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Industry Digital Trend Report - Nielsen
Industry driven report : Advertising trends for digital media types are available for 12 industries. Media types included: Digital Display, Digital Social, Digital Video and National Digital – Search Metric: Dollars Coverage: United States of America – National View Time Period: January 1st, 2021 to December 31st, 2023 (annually). Format: PDF