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In addition, email tracking can provide valuable insights into how people engage with your marketing messages, helping you optimize email campaigns for maximum impact. Ethical marketing practices should extend to all aspects of a company's operations, including its marketing collateral.It's essential to ensure that any claims made in marketing materials are …

There is a lot at stake in 2025, and discerning, digitally savvy business buyers know it. We are long past the days when a one-size-fits-all marketing strategy and the traditional siloed marketing approach are enough.. To get ahead and help guarantee success in 2025 and beyond, marketers must connect with buying committee members earlier in the sales cycle and work …

Content Marketer's Crash Course. DATE: February 12, 2025 — 12:00 PM ET | LOCATION: Online Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or …

The tech and automobile sectors, among others, have a perennial problem: the rate of depreciation. Why would someone buy the very latest cell phone or car when they know they can get the very same model in a few months at a much lower price?

Jon Miller is an entrepreneur and keynote speaker with 25+ years' experience at the world's most innovative marketing technology platforms. Currently, he is the founder and CEO of a stealth B2B martech startup. Previously, he was CMO at Demandbase, which he joined as part of the merger with Engagio, where he was founder and CEO.

Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support business goals in this 4-part mini-workshop.

Ed. note: A version of this article appeared in Ann Handley's popular newsletter, Total Annarchy. Not on the list? Subscribe here.. What are the 2025 trends shaping marketing, communication, writing, our lives?

Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey conducted in 2024 among professionals across a wide range of B2B industries, including technology, healthcare, industrial, and business services.. Some 41% of respondents expect …

Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross. These two lines represent a continuum of bad to good performance for two benefits or attributes that are the most important in an industry.