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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
Amazon’s holiday campaign spotlights classic song, acts of kindness
2024年11月5日 · Dive Brief: Amazon launched its 2024 holiday marketing campaign this week in international markets. The effort leans on uplifting themes and centers on the classic Burt Bacharach and Hal David song “What the World Needs Now Is Love,” per details shared with Marketing Dive.
Sneaker supremacy: Nike and Adidas battle for brand love
2022年5月10日 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce …
Why Mountain Dew refreshed its visual identity for a new era of ...
2024年10月9日 · Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a retro, three-dimensional font that spells out the soft drink’s full name rather than the abbreviated “Mtn Dew” moniker that has been in use for more than a decade.
Marketing playbook: Breaking down industry trends to follow in …
2024年1月26日 · Even as ad spending trends in a positive direction and setbacks spurred by the pandemic recede into the rearview, marketers will face several challenges in 2024 while being buoyed by a raft of opportunities to engage with beleaguered consumers.
Nike's apps played crucial role in driving engagement, 2020 digital ...
2021年1月14日 · On the strength of its websites and mobile apps, the company's digital revenue jumped 84% in the quarter ended Nov. 30, according to its earnings report last month.While Nike didn't provide exact figures, it reported a 9% gain in total revenue to $11.2 billion.
Celsius CEO on keeping a disruptor’s edge and staying focused on …
2023年10月9日 · Roughly a year after receiving a mammoth $550 million investment from PepsiCo, Celsius is on a tear.The sparkling energy drink brand in August inked a multiyear deal with Major League Soccer (MLS), its first national sports sponsorship and one that anticipates the 2026 World Cup. The sports marketing play, which followed work with the team Inter Miami …
Doritos’ first global brand platform revolves around self-expression
2024年1月30日 · A 60-second hero spot revolves around a grandmother who drives her car and plays video game Forza Horizon 5 before she trades in her round glasses for triangle-shaped frames and becomes a monster truck driver.
7 top campaigns from 2024 and the tactics that drove success
2024年12月3日 · The seesaw effect was evident in areas like generative artificial intelligence (AI), which secured a steady deluge of investment but repeatedly proved itself unready for the limelight, with Coke’s holiday campaign the latest AI-driven concept to receive a shellacking. Rebrands and refreshes aimed at younger consumers also remained in vogue, with mixed …
Inside the creator marketing trends expected to go viral in 2024
2024年1月11日 · This year, 44% of marketers plan to up their creator investment, with an average spending increase of 25%, according to a creator economy report by IAB and TalkShoppe. The landscape was last valued at $250 billion and is expected to grow to a whopping $480 billion by 2027, Goldman Sachs forecasts.