Suddenly Arnie had his new company logo - an open golf umbrella done in four colors; red, yellow, white and green. What started as just an idea of happenstance would transform into one of the most recognized icons around the world. Particularly in the Asian marketplace, the Arnold Palmer Umbrella is legendary.

2024年3月6日 · The Arnold Palmer brand is one of the most beloved in the golf world, while its multi-coloured umbrella logo is instantly recognizable, but how did it come about? The first thing to note is that Arnold Palmer was far more than a seven-time Major winning great of the game.

2017年3月16日 · Plotting the rise of his business enterprise following its formation, Palmer agonized with his advisers over a potential new logo. They floated the idea of a pair of crossed golf clubs, or a a...

2025年1月9日 · The story of how Arnold Palmer and long-time agent Mark McCormack came up with Palmer's umbrella logo is fascinating. Why is the logo an umbrella?

2017年3月17日 · Golf fans can expect to see lot of the event's signature red, green, white and yellow umbrella through the Invitational. But how did this image become associated with Palmer? The story actually dates all the way back to 1961, when Palmer was trying to come up with the perfect logo for his new business venture.

2019年3月4日 · Palmer’s four-panel umbrella logo (red, yellow, white, green) remains an international licensing presence and a veritable juggernaut throughout Asia, where his clothing transcends golf and is a...

Arnold Palmer®, ArnoldPalmer.com®, the "Signature" and the “Umbrella” Logo® are registered trademarks owned by Arnold Palmer Enterprises.

Over the past half-century, there's rarely been a time when he hasn't been wearing the umbrella logo. Same is true for APE associates. Whenever they're at a golfing event or business function, Arnold Palmer Enterprises employees proudly display their umbrella lapel pins.

The choice of an umbrella in Arnold Palmer’s logo is a reflection of his personality, his impact on the game of golf, and his lasting legacy. It represents his protective nature, adaptability, colorful character, brand recognition, and practical approach to the sport.

Arnold’s signature, coupled with his equally familiar umbrella logo, adorns his licensed products on the market, notably on the hundreds of millions of cans and bottles of Arnold Palmer beverages coming off the bottling lines each year.