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2024年11月19日 · That will include global heavyweights such as San Pellegrino and Perrier. The Swiss food giant released its action plan today in the face of a challenging market and lowered growth expectations: setting out a strategy to drive operational excellence, increase investment in advertising and marketing by 9%, and deliver further cost …

2024年1月11日 · Sugar taxes in Boulder, Colorado; Philadelphia, Pennsylvania; Oakland, California; San Francisco, California; and Seattle, Washington were associated with a 33% reduction in purchases by volume, according to a study published this month.

2024年4月18日 · Craft beer trajectory. Craft beer enjoyed strong growth throughout the 1990s and 2000s (at times enjoying double-digit growth rates) but by 2019 was already turning into a more mature market with healthy but steadier growth rates (4% volume growth in 2019, against a backdrop of industry declines of 2%).

2024年9月26日 · The US beverage alcohol market continued to shrink in the first seven months of 2024, with volumes declining more than expected. The IWSR has compiled state-by-state data for the beverage alcohol market over the last five years and put it into its new US Navigator platform.

2024年9月10日 · But how has economic uncertainty and cost-of-living challenges affected this? Beverage giants continue to keep their faith in premiumization strategies and are reaping the rewards accordingly.. Research does suggest that the premiumization trend has been softening.But it’s still thriving in many markets and categories …

2024年6月13日 · Corona has overtaken Budweiser to become the world’s most valuable beer brand. In 2023, Kantar identified the brand as the fastest-growing brand by value; and over the past 12 months, Corona has lived up to those expectations.

2024年6月17日 · BlueTriton Brands was created in 2021 when Nestlé sold its Nestlé Waters North America division to One Rock Capital Partners and Metropoulos & Co for $4.3bn. It has more than 7,000 employees across the US and Canada. Its brands include Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Origin, Saratoga, AC+ION, Pure Life, B'EAU and Splash Refresher.

2024年3月26日 · On a trajectory to become one of PepsiCo’s next billion-dollar brands, bubly has been making a splash as a fun-loving sparkling water brand. New launch bubly burst is set to expand the brand’s appeal by tapping into a market of consumers looking for stronger and slightly sweeter tastes that a typical sparkling water.

2021年3月25日 · But Coca-Cola is also focusing on up-and-coming sports drink BodyArmor. The brand was created in 2011 by Mike Repole and Lance Collins (who were joined by the late Kobe Bryant as the #3 shareholder in 2013) positioned as a premium sports drink with no artificial colors or flavors and containing potassium and other electrolytes, vitamins and coconut water.