Competitive (comp) shopping is essential to the life of any retail professional. Whether you’re a merchant, planner, buyer or designer, it’s key you understand your competitor’s assortments, the shopping habits of the customer and much more. While the general idea is widespread, the specifics of how a company handles comp shopping can differ.

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2018年11月9日 · Comp shopping or competitive/competitor shopping is where you analyse what your competitors are doing in terms of products, offerings and their marketing message. It’s important as anyone selling products, or even services, means you need to know what your competitors are doing.

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