In the 1980s and 1990s, Velvette shampoo was a household name in Tamil Nadu, riding on the success of affordable sachets ...

This aligns with Reliance Consumer's strategy of acquiring Indian heritage brands. The company first acquired Campa, followed ...

Reliance Consumer Products acquires personal care brand Velvette, aiming to expand its reach while preserving its legacy of ...

Reliance Consumer Products Limited (RCPL) has acquired personal care FMCG brand Velvette from Tamil Nadu-based Sujatha ...

Ketan Mody, COO of Reliance Consumer Products Ltd, discusses rapid growth and plans for expansion in FMCG industry.

Velvette was manufactured and sold by Chennai-based Chinni Nambi Enterprises (CNE). However, they stopped production after ...

Reliance Consumer Products Ltd (RCPL) has acquired personal care brand Velvette from Sujatha Biotech for an undisclosed ...

CHENNAI/MUMBAI: Reliance Consumer Products (RCPL) has acquired the iconic FMCG brand Velvette, which revolutionised personal care products such as shampoo with sachet packaging. It is part of RCPL ...

New Delhi: Reliance Consumer Products Ltd (RCPL) on Friday announced the acquisition of the India business of personal care brand Velvette, founded by the country’s original “sachet king” C ...

Reliance Consumer Products Ltd (RCPL) has announced the acquisition and revival of Chennai’s home-grown personal care brand, ...

Reliance Consumer Products Limited (RCPL) has acquired Velvette, the personal care brand known for introducing sachet packaging. This acquisition, which grants RCPL the perpetual license of Velvette, ...

The strategic acquisition entails acquiring the perpetual licence of Velvette and it aims to leverage its scale, technological capabilities, and deep understanding of the Indian consumer, RCPL said on ...