Stephen Yap, who leads Google Marketing Cloud, will leave to help steer and combine Perion's recently acquired brands, like Undertone and Hivestack.

Seven-year-old Verb has moved from an experiential, referrals-only agency to a full-service vibes-first brand-experience agency. It can produce a range of client options: creative platforms to ...

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In addition, the agency recently appointed Joe McCaffrey as its new senior vice president, head of social media. McCaffrey joins the agency from Khoros. Prior to that, he was head of social media at ...

Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...

Southgate previously served as Global CEO at Stagwell's Forsman & Bodenfors, which he left last October. Earlier he served at ...

X Corp. on Saturday filed a second amendment to its antitrust complaint, adding Nestle, Abbott Labs, Colgate-Palmolive, Lego, ...

X Corp. on Saturday filed a second amendment to its antitrust complaint, adding Nestle, Abbott Labs, Colgate-Palmolive, Lego, ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

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Many people put them off and don't take advantage of employee benefits related to testing, according to Publicis Groupe's ...