Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

Artificial Intelligence - More than one-third of Americans are concerned that artificial intelligence may cause the end of ...

Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook updates and new email. All at ...

Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment. The report was based on data from a survey of 2,000 consumers and ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers. Many customers ...

Just as with Google search, you have both free and paid-advertising promotion options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid ...

Millennial B2B buyers want to interact directly with vendors' representatives far more than Gen X or Baby Boomers buyers when researching products and services, according to a recent report from IBM.

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...