Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...

Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...

With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can ...