Search Engine Land » PPC » 5 underrated tools to boost your B2B PPC performance in 2025 Chat with SearchBot Please note that ...

In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 ...

Shift your thinking around your organic content strategy and drive more positive user experiences and fast page one rankings.

Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.

We know Google pays Reddit $60M, and Reddit has content deals with only Google and OpenAI. That leaves OpenAI paying about $70M.

Google's new PMax Usefulness Indicator helps advertisers measure the incremental traffic impact of search themes, improving targeting.

Google released a detailed FAQ addressing advertisers' top concerns about PMax, including transparency, lead quality, and campaign optimization.

Google AI Overviews more often cite YouTube for Instructional content, visual demonstrations, verification/examples, and ...

Google Analytics now enables admins and editors to customize report collections, streamline navigation, and enhance reporting ...

Chrome is rolling out prerendered search results pages—for users with preload enabled—when users type search queries in the Chrome address bar, and in other places like the search box on Android.

UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.