In public relations (PR), many terms are used interchangeably, often leading to confusion. The Public Relations Officer (PRO), Newsmaker, and PR Agency are among the most commonly misunderstood roles.

Effective marketing for doctors is essential to attract more patients and grow your practice. With evolving patient behaviours and the rise of digital platforms, doctors must embrace modern strategies ...

Urbanization has transformed public spaces into hubs of sensory overload. Consider these statistics: 74% of urban dwellers feel overwhelmed by chaotic environments like transit hubs and hospitals (WHO ...

User-Generated Content (UGC) Campaigns have become a powerful marketing strategy. These campaigns encourage users to create and share content related to a brand, boosting authenticity and engagement.