The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...

Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage ...

Times is removing the paywall on all content for two days this St Patrick’s Day weekend to allow readers free access to the newspaper. Over Saturday, March 15 and Sunday, March 16, readers will be ...

CPM Ireland, the field sales company which is part of the Omnicom network, has been voted the international agency of the year at the Field Marketing & Brand Experience (FMBE) awards show in London.

Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish ...

A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female ...

Shark Haircare, the personal care brand owned by Gowan Home, is running the first-ever full-wrap car park bus campaign at Dublin Airport. The activity has the potential of allowing advertisers access ...

In the first wave of its Pulse report for 2025, media group Dentsu says the year starts with consumer ambivalence and concerns for future plans. The key findings from the survey show that 72 per cent ...

Mark Nutley writes…  In 1947, as part of his resignation letter from Grey Advertising, Bill Bernbach wrote the following: “There are a lot of great technicians in advertising. And unfortunately they ...