Ikhlas Bechri, PR Assistant – Media and Communications Department, Louis Vuitton. Campaign Middle East features a Private ...

Ultimately, the growing presence of PrDOOH in the UAE reflects a market eager to align with global standards while embracing ...

Chalhoub Group’s Marilena Hadgianni reveals the year ahead for DEI – diversity, equity and inclusion and it's impact on the ...

Publicis Groupe MENA’s Jennifer Fischer dissects what inspiration is, where it stems from, why we need it and how to find it to drive change.

Paul Dragoni will oversee the creative vision and execution for Lightblue, while Jessica Charles will lead the design team.

Das Kapital's Ramsey Naja on those who have lost the plot, those pursuing the plot and ways to get reacquainted with the plot ...

"With the final entry deadline for Agency of the Year Global fast approaching on Tuesday 18 February, we spoke to judges who ...

Saudi influencer Abdulaziz Bakr worked with Budget Saudi Arabia and FP7 McCann Riyadh to convert social comments into real interactions.

Rotana TV has appointed SPEX to be responsible for managing and selling advertising across Rotana TV channels.

Mashreq’s Suad Merchant on how brand love will rest on authenticity, convenience, meaningful interactions and shared values ...

Family time remains a priority, CTV is overtaking linear TV, and culturally mindful omnichannel advertising remain key for ...

At the heart of PxA is PX, Publicis Groupe’s content platform powered by Adobe GenStudio, which simplifies digital content ...