The digital advertising industry is a gold mine, and two numbers prove it: $22 billion in recoverable media spend and an estimated one million-metric-tonne carbon footprint that’s about to reshape ...

There’s been a lot of chatter in the marketing world recently about the positive correlation between brands that take the time to truly understand their customers’ needs, desires and aspirations and ...

Ever since the BBC first began televising the Wimbledon Tennis Championships in 1937, sport has been a staple of TV schedules around the world. And showpiece sporting events – like the Olympics, the ...

While Super Bowl ads have long been criticized for lacking diversity, this year we saw a shift – a powerful glimpse into what advertising looks like when inclusivity is truly embraced. From ...

Digital advertising celebrated its 30th anniversary at the end of last year, prompting an opportune moment for introspection. Over three decades, we’ve witnessed remarkable innovation, yet the digital ...

Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...

Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024. From a bold new look ...

Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we? Not even a week after Super Bowl LIX and one day after the return of the Shamrock Shake — both ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

When Netscape engineer Lou Montulli invented the cookie in 1994, he could have never expected it would become the lynchpin of targeted advertising for decades. These tiny pieces of code let Montulli ...

Only at Advertising Week Europe will you find gladiators, TikTok stars, CMOs and industry leaders all under one roof—sparking ideas, shaping the future and pushing the industry forward.

Customer experience remains a key differentiator in today’s competitive marketplace. However, it can only be achieved by truly understanding customer needs—a challenge many companies continue to face.