Sloths have crawled their way into the Super Bowl. The infamously slow animals are the stars of Coors Light's 2025 Super Bowl commercial. On Feb. 3, the beer brand released a 60-second version of the ...
Marcelo Pascoa, vice-president of marketing at Coors Light, reveals why, with Mischief, he kicked off the brand’s biggest campaign of the year with an embarrassing typo. It was no accident, and it ...