Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...
By integrating Nexta’s tech into The Retail Media Cloud™, Kevel offers a full-stack solution for retail media networks. The UK and US both refused to sign a declaration on “inclusive and sustainable” ...
Sharing the data for the United States, Mohan highlighted how YouTube is gradually shifting the focus back to horizontal ...
2025 marks YouTube's 20th year in existence, and the streaming giant is already looking to dominate the next 20. In a new blog post, the platform's CEO Neal Mohan laid down four 'big bets' for 2025, ...
This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment.
YouTube is officially bigger on TV than it is on mobile and desktop, Variety reports. According to CEO Neal Mohan, TV is now ...
In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster ...
YouTube now dominates U.S. TV streaming, surpassing mobile, offering marketers new ad formats and longer viewer engagement ...
Totinos Super Bowl 2025 ad features Tim Robinson and Sam Richardson. The commercial promises a fun, unforgettable moment during the big game.
CEO Neal Mohan said YouTube should be seen as “next-generation studios” and highlighted that the YouTube Partner Program has ...
One challenge for brands when casting creators is not getting the same mass-market appeal that big-name celebrities bring to ...
Family Vision Care in Ponca City, Oklahoma, was featured in a Super Bowl commercial as part of Google's "50 States, 50 Stories" campaign.
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