Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a ...

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

While adidas considered writing off roughly $320 million worth of unsold Yeezy shoes after cutting ties with Kanye West following the antisemitism scandal, it ultimately decided not to.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s ... to drive hype and resale prices on shoes in the secondary market.

The Yeezy SL-01 silhouette is Ye's second footwear release since the conclusion of his Adidas partnership in 2022. The first Yeezy release post-Adidas was the Yeezy Pod, which dropped in December ...

Kanye West made a fiery request, and it was granted. Adidas has removed all Yeezy products from its website following the 47-year-old artist’s lengthy Instagram rant. The company acted quickly ...

The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released ...