Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a ...

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Shopify — who hosted the YEEZY site — said that Ye’s online store “did not engage in authentic commerce practices and ...

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s ... to drive hype and resale prices on shoes in the secondary market.

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch ...

Adidas claims Boost shoes have excellent running properties ... 2022 but then fell 19% in 2023 due in part to the end of the Yeezy contract. We do not think past double-digit sales growth rates ...