While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

The creator economy is growing at a rate of 22.5% from 2024 to 2025, with the global creator economy expected to reach $528 ...

TikTok’s decision to voluntarily go offline Saturday, even though the Biden administration said it wouldn’t enforce the ban, ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

In recent years, TikTok has surged to the forefront of social media, transforming from a niche video-sharing app into a ...

The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators ...

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

Leveraging long-term and ‘authentic’ collaborations with creators on the platform could be the easiest way to scale your ...

When a video of Bridgette Vong and her ex-partner's final goodbye went viral, she leveraged the engagement to become a ...

But as a new vision to keep the app online takes shape, experts say sweeping changes could be in store regardless of who owns ...

"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...

People are selling old phones with TikTok installed for as much as $50,000, and the boom is growing, as Google and Apple have removed the app from their online stores.