TikTok users are much likelier to be superfans than the general population, research from TikTok and Luminate has found.

TikTok commissioned the latest report, and it hits the same themes as its predecessor, repeatedly emphasizing the extent to which music fans on the platform are more engaged than average listeners, ...

Chinese users of Shanghai-based RedNote, also known as Xiaohongshu, welcome American arrivals to the platform.