On Thursday, traffic coming from TikTok ads, tracked through e-commerce marketing platform MikMak, reached as high as 16%, ...

TikTok advertisers started seeing their U.S. campaigns resume on Sunday as the app came back online, sources told Ad Age. The platform had gone offline late Saturday—leaving ad traffic to plummet to ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

Microsoft Corp (NASDAQ: MSFT) is in talks to acquire ByteDance Ltd-owned TikTok US arm, President Donald Trump said. TikTok ...