Learn how to spot truly sustainable products and avoid misleading eco-claims. Get the facts on genuine sustainability vs.

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Marketers promoting circular luxury products should discard words like "recycled," "sustainable" and even "eco-friendly," say ...

With consumers more focused on the sustainability practices of the brands they buy, it is essential for brands to ensure they are operating as ‘green’ as possible. As the climate emergency becomes ...

Sainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on ...

Citations: Chernev, Alexander, Sean Blair, Ulf Bockenholt. 2024. Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products.

The risks are heightened in sustainability-focused marketing, where greenwashing poses a significant threat. To avoid this, brands should commit to transparency, ensuring that sustainability ...