According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

After years of dewy domination (think: Hailey Bieber’s glazed donut skin), makeup is shifting toward a softer finish, one ...

Now that spring is about to hit, pops of pastel and cheery colour are making their way back into our makeup bags. But, if you ...

Icy and shimmery, you'll love that "just stepped out of the cold" look as much as Beauty TikTok. Here's a step-by-step guide.

Tamannaah Bhatia took the soft-glam route in a custom Gauri & Nainika ensemble. A dewy base, mascara-lifted lashes, and a ...

This Women's Day, encourage your lady luck to ditch the soft aesthetic with these bold make up essentials for work and ...

The best eyeshadow palettes for a quick and easy soft, smokey eye look, with flattering and wearable shades to suit all ...

As growth slows for the colour cosmetic category, a rethink is on the cards. But for the biggest brands, it may not be an ...