As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Former Kentucky guard Shai Gilgeous-Alexander is barrelling toward his first-ever NBA MVP award this season, but he is making a pit stop on this epic journey with his debut signature shoe. SGA signed ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Like an MCU movie, Shai Gilgeous-Alexander spent the whole week teasing his first signature shoe debut underneath our noses. The MVP candidate spent the last few games entering NBA arenas with ...

A 3D-printed shoe designed by artificial intelligence ... generating the artwork, then we had our designer make a sketch based on that, which saves a lot of time because you know exactly where ...

The team also used AI to figure out the exact shading of the shoe, Weiss said. Can't see the graphic above? Please click here to reload the page. “It went from the first stages of these concepts, ...

From initial sketches to the final product hitting ... “It’s rewarding to see our feedback directly impact the design,” says Fogg. “The shoe’s lighter weight and enhanced cushioning ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.