The world of B2B sales is changing, thanks to a new kind of buyer—hyper-informed, AI-savvy and expecting more than ever.

Top 20 - 2025 ValueSelling Associates, Inc. is honored to be recognized as a 2025 Training Industry Top 20™ Sales Training ...

Violet worked in a traditional sales environment, and she noted that the sales methodologies that were being used were outdated. Not only that, they just weren’t working. Rainwater started to ...

Beginning January 1, 2005, CMS will abolish the AWP methodology and replace it with the ASP payment system. Using AWP as a benchmark to pay for outpatient drugs has long been the target of ...

The ASP methodology relies on manufacturers' sales data to set the Medicare payment amount for a particular drug. Consequently, the MMA requires pharmaceutical manufacturers to report ASP pricing ...