Reviewed by Margaret James Fact checked by David Rubin Return on Capital Employed (ROCE) vs. Return on Assets (ROA): an ...

ROA is one of two primary measures managers and investors use to analyze a company's profitability level. The other is return on equity (ROE). Both provide a view of how effective a company is at ...

ROE vs. ROA vs. ROIC ROE tells investors how much income a company generates from a dollar of shareholder equity. It has some similarities to other profitability metrics like return on assets or ...