Lens Marketing conducted a study in the UK and Sweden that compared the decision-making process of consumers in two categories with differing purchasing cycles: automotive (a long-term purchase cycle) ...

Throughout 2013, SoDA partner AOL had conducted path to purchase research on several different categories. One thing we noticed across categories was that the shopping windows across categories was ...

In addition to an established D2C sales model, UK-based Pearson Cycles has introduced the first two dealers to join its sales ...