According to Giada De Laurentiis' original recipe from Food Network, juicy flavorful prime rib from crust to center is ...

When enhancing the flavor of prime rib, you want to keep it simple and grab a page out of Ree Drummond's playbook.

“Prime rib roast is also called a standing rib roast ... “For the rub, we use one of our original Fireside Seasoning Recipes but any good seasoning salt like Hy’s Seasoning Salt will ...