The chain, which has more than 45,000 stores worldwide, has attracted customers with cheap ice cream and bubble tea.

For those of you who thought McDonald's and Starbucks are the ... helping it grow into the franchise giant it is today. "It's the largest brand that nobody's ever heard of," said Robert Carter ...

Susanna.” This recipe helped Mixue Ice Cream and Tea become the world’s biggest food-and-beverage chain by number of locations, topping McDonald’s and Starbucks.

Two decades ago, a modest restaurant in the middle of one of China’s poorest ... off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has overtaken McDonald ...

Eugene Lee, McDonald’s international chief marketing officer (IDL), has announced his exit from the company after a 15-year ...