With an unusually large number of celebrity ads, some soared and others struggled. While AI-driven ads underperformed.

Here's how Kanye West landed a Super Bowl ad in several local markets, then used it to sell swastika T-shirts after it aired.

Arsenal defender William Saliba could reportedly become the ‘most expensive defender in history’ after being identified as the ‘absolute priority’ at Real Madrid. Saliba has grown into one ...

A 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé is the most expensive car ever sold, having gone under the hammer for a staggering $135m in 2022 - the equivalent of £114.4m. Previously owned by ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal.

We have already broken down the 10 most expensive Formula 1 cars ever to be sold privately, but just two make the cut in the wider world of automobile auctions as we take a look at the most ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The Super Bowl is big business, and along with the game, major companies are shelling out hefty bags for Big Game ads. Some ...

According to TMZ, Elite Auto Network confirmed that Kanye commissioned a special chrome wrapping for a pairs of 2025 Mercedes-Maybach S680 in December. Maybachs start at $240,000, ...

Forced to fill dead air during the Eagles' dominant victory over the Chiefs, Brady flaunted his singular qualifications while ...

Since then, Copenhagen has been awash with Michelin stars and high-end dining, drawing chefs, critics, and culinary pilgrims like moths to a very expensive ... over laptops. Most people here ...

Ultra-cheap clothing from China could get more expensive under President Trump's new tariffs, and help Amazon edge out competition from overseas. An additional 10% tariff on all Chinese goods went ...