PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Life-Changing Minimalist Living Tips to Simplify Your Life Are you feeling overwhelmed by the clutter in your life? Want to ...

The minimalist movement, our current cultural obsession with less, beckons like a siren song of simplified serenity. Picture, ...

For Kyrgyzstan-born Vsevolod Sever Cherepanov, known by the artistic moniker Amoureuxpeintre, his philosophy is rooted in the ...

Minimalist reported revenue of ₹350 crore in FY24. Hindustan Unilever Limited (HUL) may acquire Jaipur-based skincare brand Minimalist, backed by Peak XV Partners, in a ₹3,000 crore ($350 ...

The best tennis brands combine style and comfort for the utmost performance on the court. Unlike the best golf clothing ...

The fuzzy interior lining of a stylish winter jacket is a classic look often associated with the popular Levi’s jackets of ...

Shoes are wardrobe staples, but it can be hard to parse through the endless cycle of trends. Luckily, stylists know what's in ...

Hindustan Unilever Limited (HUL) is in talks to acquire the direct-to-consumer brand Minimalist. The Fast-Moving Consumer Goods(FMCG) maker could acquire the D2C brand at ₹3,000 crore.

Neutrals are safe, but too much beige and black can make your wardrobe feel dull. Women often avoid color for fear of ...

Hindustan Unilever (HUL) is in talks to acquire the beauty brand Minimalist. The deal could involve a majority or complete acquisition. This move aligns with HUL's strategy to diversify into ...