Those phrases belong to Coca-Cola. That's the power of a good slogan. They're designed to stay with you (seemingly endless repetition through commercials and billboards don't hurt either).

"Got milk?" wasn't the first attempt at steering Americans back to the great source of calcium. In 1984, the National Dairy Board coined the slogan, "Milk: It Does a Body Good." The campaign tried ...

As she was putting away her goods, she reached for a can of evaporated milk. Then, she reached for something deep in her memory – a slogan. "I couldn't get their attention," Ernst said.