Mike’s Hard Lemonade Co. is the fastest growing beer company in America and a top-ten brewer, due to a growing portfolio of premium flavored malt beverages. Falling under the Mark Anthony Group ...

Mikes Hard Lemonade is my go-to drink year round, and while it’s just perfect out of the bottle, there are times it can be fun to use in a fun cocktail! I had some girlfriends over for a mom’s ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...

mike's has been the leader in the Flavored Malt Beverage (FMB) category since it entered the US market in 1999. But over the last two years, the category has seen increased competition from new, ...