Plant-based meat analogues are more attractive to consumers when they're cheaper than conventional options, according to a ...

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the US shows. The study shows the price of meat alternatives is the most decisive ...

A new study has found that falafel burgers are more popular among American consumers than plant-based burgers made to imitate ...

Adoption of meat alternatives would likely be higher if they cost less than animal-based products, according to a new study.

It's price that counts when it comes to promoting plant-based meat alternatives While startups may be competing to improve the taste of plant-based meat alternatives, a scientific study highlights ...

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the US shows. The study published ...

These were accompanied by pictures and written descriptions: a real beef burger, a plant-based burger that imitated meat (analog), a vegetarian burger that only imitated the appearance but not the ...

A new study published in the journal Proceedings of the National Academy of Sciences has examined the attitudes of US ...