AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but ...

and are not looking at how education impacts patient health outcomes. Satisfaction, as a measure, is important from a business perspective, as pharmaceutical companies want their customers to ...

The choice of outcome measures used in aSAH clinical trials may be one of the factors hindering progress. In this narrative review we consider the current process for determining “what” to measure in ...

Curiosity fuels innovation by rewarding exploration and creating a culture of engagement. Transparent recognition inspires ...

Taking the time to assess the effectiveness of programs can help nonprofits better ensure the impact of their efforts.

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their commercials, but what people did in response to them. With the launch of “AMCN Outcomes ...

These ‘outcomes’ potentially include broad categories which are relatively easy to describe and measure, such as educational and occupational outcomes. They additionally include areas such as ...

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It pushes measurement and evaluation as a core component of the planning process, articulating target outcomes and how progress towards these will be assessed. 2. Measurement and evaluation should ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...