The Golden Arches will emphasize menu innovation in the chicken category this year to recover traffic momentum that was ...

McDonald's latest collaboration is with British rapper Stormzy, who is the first UK star to get his order on the official ...

McDonald’s is bringing back its beloved Shamrock Shake with the help of an old friend. The minty green milkshake will return ...

The fast-food giant is bringing back the Shamrock Shake and is using a character it hasn’t employed in 40 years as it works ...

McDonald’s has launched a limited-time Pokémon Happy Meal promotion that includes a themed box design, a Pokémon Trading Card Game booster pack, a poster, and a sticker sheet. The booster pack ...

Food marketing is easily one of the most important things in the world of restaurants. While good marketing can net a chain publicity and great sales, unwise marketing can cause serious damage to ...