This is the story of how, over 15 years, brand-building has taken McDonald's UK from national pariah to national treasure ... This is the story of how brand-building got customers Lovin' It again, and ...

Ah, Valentine’s Day. A day of (or rather known for its) grand romantic gestures, heart-shaped every-freaking-thing, and… some ...

McDonald's dominated the nationwide conversation on the biggest advertising day of the year – the Super Bowl. Simply put, we hijacked the Super Bowl with lovin'. On one day, in one event, we had fans ...

A case could easily be made that they are. Take McDonald’s, which reported quarterly earnings on Monday. Fourth-quarter revenue was roughly flat from a year earlier and net income dropped 1% ...

By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul Colaco - 2 hours 48 min ago By Ad Age Staff - 7 months 3 ...

McDonald's released an ad featuring WNBA stars Angel Reese, Breanna Stewart and Lisa Leslie. It was shown during the Super Bowl, with the fast food chain banking on the growing popularity of women ...

The fast-food chain had an uneven 2024, as it faced concerns about whether consumers were cutting visits because meal prices ...

After the success of ‘Famous Orders’ in the US, McDonald’s has teamed up with Stormzy to bring the campaign to the UK. The launch film begins with the rapper strolling into a McDonald’s ...

Radio ads effective for reaching more than just Uber drivers and unwilling Uber passengers, according to these experts.

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MCDONALD'S has made a huge change to its menu that will help diners save some cash. The fast food chain is offering 15 per cent off its food but people need to act fast to get their hands on this ...

Stormzy has been blasted for hypocrisy after he deleted a pro-Palestine Instagram post just days before his new McDonald's ad came out. The British rapper, 30, has been called out on social ...