Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...
Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply analytics to drive marketing success. You’ll examine the wider business ...
As businesses prepare for 2025, AI marketing is transforming the way brands engage with consumers. Artificial intelligence is no longer just a buzzword; it has become a critical tool for automating ...