As the "black-box" problem creates challenges for AI, explainable AI can help reshape business-to-business operations by ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and ...

The HVAC industry is rewriting the marketing playbook, leveraging data, sustainability and digital transformation to engage ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

In a bid to curb the misuse of telecom resources and enhance consumer safety, the Telecom Regulatory Authority of India (TRAI ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Influencer marketing is decoupling from the lawless environment that it used to be. More prominent creators are caught engaging in shady practices in promotion and advertising, so the audiences are ...

A former Managing Director of Bulk Energy Storage and Transportation Limited (BOST), Dr. Edwin Alfred Nii Obodai Provencal, ...

Square is a leader in the credit card payment app space, offering a seamless blend of hardware, software, and payment ...

Looking Ahead: NEXA’s Transparent Pods Redefine Freshness NEXA, with its Crystal Tank technology, has brought transparent design to the forefront of the industry–delivering a ...