Innisfree will make its range of products, including serums, face masks, sunscreens, and makeup, available on Zepto ...

That was the overnight effect K-Beauty had when it entered the U.S. market in 2011. Products like gunk-absorbing pimple ...

Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

One-price shop Daiso is venturing into the health supplement business, announcing on Feb. 18 that it will begin selling ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Korea offers Indian travellers a vibrant and enriching experience, blending luxury, culture, wellness, and exceptional ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

As avid skincare testers, the ELLE UK Beauty Team can concur that the hype is not misplaced. In many ways, Korean skincare has been at the forefront of beauty innovation; many glow-giving viral ...

What's worth investing in. As the home of the 10-step skincare routine, Korea takes its beauty regimens seriously. For the past few years, Korean skincare brands have been setting the beauty world ...

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TOKYO -- The latest wave of South Korean culture sweeping through Japan stands out from previous ones in how deeply it has penetrated the market in areas like food, cosmetics and other goods.