The chatter online after Kendrick Lamar's halftime performance is exactly what the best marketers want for a product launch ...

Kendrick Lamar put an exclamation point on another historic moment in rap's evolution as the Grammy- and Pulitzer-winning ...

Kendrick Lamar’s Super Bowl halftime show was pretty epic. After so much anticipation, Kendrick knocked it out of the park. Everything from his presentation to his setlist was seemingly done ...

Kendrick Lamar made a powerful statement about Blackness in America, full of symbolism and not meant to please everyone.

The hype for Kendrick Lamar’s Super Bowl halftime show is ... Lamar said viewers should expect "storytelling" during his presentation this weekend. "I've always been very open about storytelling ...

Kendrick Lamar entertained the Caesars Superdome crowd with his Super Bowl halftime show. Where does it rank with the shows ...

In the words of Kendrick Lamar ... has raved about the hip-hop star's presentation. However, aside from Lamar's showmanship and conversation-starting easter eggs, fans pointed out that he ...