Targeted marketing strategies are being employed to unlock the full tourism potential of Jammu and Kashmir.

As against 2022 and 2023, the tourism season this year in Kashmir valley was very lean in the backdrop of back-to-back parliamentary and assembly elections in Jammu and Kashmir and deterioration ...

Camping in Zanskar: Zanskar is a subdistrict of Kargil, which lies in the eastern half of Jammu and Kashmir. Tourism in Zanskar has gained popularity in the recent years. There are several camping ...