The 'Snow King' Phenomenon of Mixue Ice City: Behind the 410 Million Marketing Investment
The 'Snow King' phenomenon of Mixue Ice City is capturing significant attention in the market. With a marketing investment of 410 million yuan, the brand is embarking on an ambitious journey to ...
The International Myeloma Foundation Announces 2nd Annual Iceland Cycling Expedition, to be Held from August 27 – September 2
The International Myeloma Foundation (IMF) is excited to announce that the 2nd annual Iceland Cycling Expedition (ICE)—a 6-night/7-day endurance fundraiser biking expedition —will take place from ...
NCAA4d
2025 NCAA DIII Men’s Ice Hockey Committee selects championship field
The NCAA Division III Men’s Ice Hockey Committee revealed the 14-team field for the 2025 championship, set to compete for the national title.
Celebrating Winter: 400 Workers Join Zhangjiakou's Ice and Snow Experience
The primary aim of this event was to spur interest in ice and snow sports among the workforce and enrich their cultural lives. Participating workers from various sectors revelled in the powerful ...