From scalp care to high-tech treatments, 2025’s hair care trends focus on healthier, shinier locks. Here’s what’s making ...

Salon H. Davis offers some options for pampering yourself with hair products to help make your Valentine's Day special.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Professional hairstylists explain how to care for damaged hair and recommend the best products to help. Shop shampoos, ...

One of the most popular tools in this category is the Shark FlexStyle, which has blown away Good Housekeeping Institute Beauty Lab experts, testers and editors for its versatility, earning it a GH ...

There are certain thrills that come with being a DIYer. DIYers are experts at scoring a good deal, from sifting through ...

Laneige is best known for its lip sleeping mask, an overnight lip treatment that has become ubiquitous thanks to its ...

From PIXI makeup to fresh jeans to snake-print bags, our fashion and beauty team have shared what's at the top of their ...

President Donald Trump’s administration is holding up money for wildfire mitigation projects funded through legislation ...

The name Arnold Dix will mean nothing to most people, given I have spent the past few decades of my professional life ...