Elsa Hosk shared new photos on Instagram to show off one of the spiciest looks from her clothing line Helsa Studio’s new “True Romance” drop.

Call it a Scandi Summer or the Elsa effect. (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days, that’s because they are. But it’s more ...

Elsa Hosk is the latest celeb-preneur to hop on the Valentine’s Day wagon. Since the former Victoria’s Secret model launched Helsa Studio, Hosk has been consistently fronting the label’s ...

Elsa Hosk just dropped a stunning new selfie and suddenly we know exactly what to ask for the next time we’re getting our hair done. The content creator showed off her glowy skin, blue eyes and ...

The same rules apparently don’t apply to supermodels — especially Elsa Hosk. As a former Victoria’s Secret Angel, Hosk has modeled her fair share of decadent intimates sets and chic loungewear.

Anyone who follows Elsa Hosk knows of the influence she holds over her Instagram followers and their buying habits. Her brand Helsa, sold on Revolve and Fwrd, is proof of that. People want what ...