Elsa Hosk is not one to shy away from naked dressing trends, especially when it comes to her brand. From giving her Disney crop top an unexpectedly spicy twist to showing off lacy sheer LBDs ...

Call it a Scandi Summer or the Elsa effect. (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days, that’s because they are. But it’s more ...

Elsa Hosk is the latest celeb-preneur to hop on the Valentine’s Day wagon. Since the former Victoria’s Secret model launched Helsa Studio, Hosk has been consistently fronting the label’s ...

Whenever we're feeling short of style inspiration, there's one person's Instagram page we turn to for an immediate injection of creativity: Elsa Hosk. The supermodel has an innate ability to put ...

Anyone who follows Elsa Hosk knows of the influence she holds over her Instagram followers and their buying habits. Her brand Helsa, sold on Revolve and Fwrd, is proof of that. People want what ...