Call it a Scandi Summer or the Elsa effect. (Or both.) If it feels like Elsa Hosk and her fashion brand Helsa Studio are everywhere you turn these days, that’s because they are. But it’s more ...

Whenever we're feeling short of style inspiration, there's one person's Instagram page we turn to for an immediate injection of creativity: Elsa Hosk. The supermodel has an innate ability to put ...