All joking aside, the popularity of paddleboards continues to soar. And as more brands look to get in on the action, prices ...

So imagine the surprise on the faces of beachgoers when what looks like a paddleboard suddenly but silently lurches forward and rises up off the surface, lifting the rider on a flight over the water.

The CA outdoor brand has released a limited-edition Grateful Dead collection of bikes, paddleboards, ebikes, and more — here's where to buy them online ...