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Kanye West is making significant changes to the way Yeezy operates. Following Shopify’s closure of his e-commerce platform, Yeezy.com has now transformed into a hub for announcements.

The divisive rapper ran an $8 million ad during the Super Bowl on Sunday (February 9) that advertised “Yeezy.com,” but it was selling just one item: a t-shirt with a s##### on the front.

LOS ANGELES – The website of Kanye West’s Yeezy fashion brand was offline on Feb 11 after it began selling plain white T-shirts with a swastika. The site displayed the messages “Something ...